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Search Engine
ADS

Search engine ads consist of different types of ads. These include text ads, search ads, dynamic search ads, display ads, image ads, video ads (google ads on youtube), shopping ads, and call-only ads at different placements on the google search networks.

What We Do.?

Search engine marketing comprises strategies that help enhance a website’s ranking in the SERPs (Search Engine Results Pages). There are different types of ads google search ads, google display ads and video ads and many more. A blend of all or 2 of these falls under the feature called Performance Max Ads. SE advertising is also directed as PPC (Pay Per Click Advertising). An object is set according to the goal of business and the strategies are being made. That strategy involves steps of keyword research to setting the budget and analysing the ads.

When we execute.?

The most cost-effectively way to reach your customers and at the right time, search engine ads are needed. It reaches your customers exactly according to their search and preferences at the right time. Consumers and customers search for the product or service in they are in need of, and that is the wright time to show the ads which are most profitable and increase traffic.
 

How we execute.?

Understanding the objective

The first and foremost step is to select and understand the objective of running the ads. It can be brand awareness, website traffic, lead generation, higher conversion and many more. According to the objective the ad research is being processed.

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Research and application

Keyword research is a very crucial part of the ad running process. The search queries and keywords are identified by their length (short Tail Keywords. Long Tail Keywords. Mid-Tail Keywords), buyer intent (Informational, Navigational, Commercial, Transactional), for a specific industry (Market Segment, Customer-Defining, Product, Geo-Targeted)

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Selection of type of ads and Budgeting

Text ads, search ads, dynamic search ads, display ads, image ads, video ads (google ads on youtube), shopping ads, and call-only ads at different placements of google search network. Selection of this need to be decided according to the objective of ad. Number of keyword, target audience, location are some of the parameters on which the budgeting is depend upon.

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Roport an analysis

The performance of and analysis of google ads are being measured. By the we can change or improve the ad copies and keywords which we are bidding on.

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Search Engine Marketing

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