To grap the attention of any receiver is a crucial part of any email. The content which you are delivering comes second . Subject line should be click-worthy. It should not be misleading to make it catchy.
The intent should be clear. CTA of email can lead customer to multiple path such as, website/landing page, social media account, whatsapp and many more. Next comes the frequency of emails, times the email is shared to the customer.
Purpose is the key aspact to design any emailers. Clear message delivery in the first scroll itself, the length, the colours used, the fonts and the overall look & feel of the email should for a symmetry.
Search Engine Marketing